As a Field Sales Manager you will deliver area level sell out and ‘share of business’ targets by category and by volume/value.
You will be responsible for the recruitment and performance management of Sales Activators as well as Promoters in stores in your area.
You will ensure regular review, product training and performance coaching utilizing all tools available to ensure a high level of promoter performance, retention and vacancy periods.
You will hold regular business reviews with senior store stakeholders in order to agree and implement a rolling twelve week tactical store plan with strong commercial focus around delivery of acceptable ROI and store level sales and SOB targets.
The plan will include formal store training activities (with focus on key sales staff and knowledge transfer KPIs) as well as sales events, delivering retail theatre and brand ‘point of difference’ that will enhance Sony brand impact in store. You will develop relationships with all stakeholders at store level with the objective of leveraging Sony brand advocacy (propensity to make first recommendation of Sony) through store colleagues as well as incremental Sony store presence and ‘share of voice’ – all designed to increase Sony sales performance and business share.
You will ensure that all stores in your area are compliant with ‘Genba’ measures (Selection, Location, Condition & Training) and be able to report accurate quantitative and qualitative market intelligence on a weekly basis.
You will closely manage a team of Sony promoters to deliver stretching sales and SOB targets using all communication tools available.
You need to demonstrate a Kaizen (continuous improvement) approach in all that you do and have the ability to adapt to the continually changing retail environment.
Qualifications & Experience